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Post By
Trent Trueheart

Member Since: Sat May 17, 2008
Posts: 1,151
In Reply To
Ancient One 
Manager

Member Since: Sat May 17, 2008
Posts: 7,783
Subj: Re: Complete Overnight Ratings?
Posted: Wed May 11, 2022 at 11:42:53 pm GMT (Viewed 19 times)
Reply Subj: Re: Complete Overnight Ratings?
Posted: Sat Apr 23, 2022 at 09:36:32 pm GMT (Viewed 39 times)



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      I'll admit I know nothing about UK ratings and demographics, but the scheduling seems horrible. I don't know what Countryfile is, but from the description I would guess it has an older audience than Doctor Who. I just don't know if you could expect any crossover in those audiences.



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    Countryfile is a magazine programme dedicated to farming and countryside topics.


So, probably not much overlap with Doctor Who?


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      I also don't know what the best ratings a show can pull in that timeslot is. Are there any shows that are doing 6-7 million in that timeslot at anytime of the year? What is the average that BBC1 does in that timeslot throughout the year?

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        I get that the ratings don't look good, I just don't know what you or anyone else is expecting them to be. Even if the show was at a creative high, would the ratings reflect that?



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    I think they would.



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    It seems to be getting harder to find what the ratings are for certain shows with each passing year. The only way to get ALL the data is to subscribe to BARB (The British Audience Research Board), but that ain't cheap, and I ain't rich. Sadly.



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    So a lot of the information that you, Davym and I would love to see just isn't available.



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    But what I CAN tell you is Doctor Who airs in the UK on BBC 1, Sunday, around 7pm.



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    I can also tell you that another British drama series Call the Midwife (A period drama about...well...midwives) also airs on BBC 1 on Sundays at 8pm, and the last series average ratings were 7.64m. The last episode transmitted on February 20th 2022 and scored 7.9m (These are the final figures, not overnights).



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    So good ratings are achievable in a Sunday evening timeslot. Doctor Who just isn't pulling those sort of ratings any longer.


I don't think you can compare the two. Again, I don't know much about UK ratings, but here in the US, 7pm on a Sunday has a much smaller audience than 8pm. It's hard to get higher ratings if people simply aren't watching television at that time. I suppose you could argue that if you gave those people something good to watch they would tune in, but it's not a guarantee.


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    Apologists will say 'Well, ratings are down across the board. Shows like Strictly and Dancing on Ice have collapsed too'. And that's true. But they're only measuring Doctor Who against other shows with similar falls. They won't measure it against shows that are still getting high ratings.


I think it's hard to compare Doctor Who ratings with itself since it often airs at different times of the year. In the US, the seasons affect the ratings. People tend to be home to watch TV when the weather is cold and it get dark earlier. When the weather is nicer and it gets dark later, less people are home to watch TV. Doctor Who hasn't aired at a consistent time of year for a long time, and that could have an effect on the ratings.


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